Link Exchange Guidelines

by Gary on March 5, 2008 · 8 comments

in Link Strategies,SEO,SEO Tips

I have already stated my position on buying/selling links but realised that I didn’t mention anything about exchanging links. In my opinion exchanging links with another website is a sound strategy but only if you follow the guidelines listed below.

  • Do not deal in excessive link exchanges – Google looks at this as another link scheme and though I believe that it isn’t as dangerous as getting caught buying/selling links if Google says it can negatively impact your site’s ranking then it can.
  • Exchange links only with sites that have the same topic/theme as yours – We know that relevance is important in SEO. Exchanging links with anyone just to get inbound links is a waste of time and will actually make it easier for search engines to deduce that you are merely exchanging links for the link juice. Exchanging links with similar websites (unless done in excess) will not be seen as a link scheme since it does help determine that others in your field see your site as worthy to link to. Aside from this it also provides useful links to your users.
  • Ask for the link to be placed in a good position – If you read yesterday’s post you will understand why placement is important. If you are exchanging links with other blogs ask to be mentioned in a blog post instead of on the sidebar. Of course, you will need to extend the same courtesy since it is a link exchange. If in a website ask not to be placed in the footer and that you post the link at the same page level/depth (homepage, special resource page, 1 or 2 levels deep?).
  • Use keywords in the anchor text – We all know that using keywords in the anchor text is important. When exchanging links give a short list of keywords/phrases you would like the other website to use as anchor text.

In case I missed some link exchange tips do tell me about it!

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Matan Media March 6, 2008 at 8:15 am

Just like we have been discussing in your marriage post, it all adds up and if done correctly can only be positive. Link exchange should not be neglected, but used as one part of an overall seo and linking strategy.

Rooms in Scotland March 6, 2008 at 5:33 pm

I totally agree, i always look for relevant link partners when exchanging links for my site. I have a question though, what do you think is better 5 relevant links with pr0 or one non relevant link with pr5?

Shane: content writer March 7, 2008 at 7:44 am

Hmm.. one thing I’m still a bit shaky about… How much is too much?
Excess to one person might be moderation to another.. So how many relevant inbound links is too many?

LyricsSearch March 20, 2008 at 5:01 am

Thanks,your article is very usefully,I link exchange with other all theme sites befor.I don’t recognize that relate sites is so important.

PGP June 10, 2008 at 12:41 pm

Nice information

Sonia September 3, 2008 at 12:01 am

You can add your link on
You can go in the content gallery area and bookmark your site. You don’t need to login to upload it. Just select bookmark, upload thumbnail, url tags description and there you go. Another link is done.

Enjoy Kiqlo

Spunky Jones September 2, 2009 at 3:19 am

When I do link exchanges, I do not worry about what the pagerank of the site is. I look at the niche of the site to make sure it is related to my niche first. then, I look at the amount of traffic the site gets, the age and if the site has potential.

I put more importance on traffic and if the site has potential, it will obtain Pagerank at a later date. I always prefer targeted traffic to build my blog readership stronger and focus on content that will keep them coming back.