Links and Search Engine Optimisation

by Gary on October 5, 2010 · 5 comments

in Link Strategies

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There is an ugly rumour on the Internet; it’s permeating the chat rooms; it’s tainting many-a-tweet; it’s clogging blogs wherever you look – it’s… it’s saying that link building is not all that it’s stacked up to be. The tweets are tweeting that fresh copy, sweetened with keywords, is a much more effective Search Engine Optimisation tool than uncontrolled, uncensored, low-quality, unfettered link building!

Of course, it’s a hoax but there is a germ of truth. Every organisation is looking to the Internet to raise its market profile and to increase sales. Search engine optimisation is not simply about choosing the right key words it also includes judicious link building. A well-thought-out strategy of link building is not a case of “I’ll put your link on mine if you put my link on yours”. Effective online marketing requires discerning link building, connecting your website with websites that genuinely complement your product or service.

Some companies whilst formulating their SEO strategy pay fees to online directories to help build up their inbound links, but search engines do not consider links that are paid for in the same light as those that are sited on a quality website that offers a reciprocal link.

In truth, most organisations when looking at their SEO strategy, and factoring in link building, are very keen to establish inbound links but less keen to feature outbound links. After all, once a potential customer lands on your website, do you really want the person to be lured away by an outbound link before buying your goods? The answer is to build up a network of inbound and outbound links that do not compete with your service or products. For example, a good link with regard to search engine optimisation would be for a motorcycle accessories company to have inbound and outbound links with a company that sells motorcycles.

Careful, quality link building has to be part of a good SEO strategy.

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Betsy October 6, 2010 at 4:52 pm

I am always shocked at how people seem to think that by simply buying a link on a directory is supposed to boost their page rank by 5. IT makes as much sense as thinking a classified ad is going to boost your through the door traffic by the hundreds. It takes time and commitment to build quality links that will lead to actual results in the search engines.

Ruben@AutoTransportCompany November 1, 2010 at 8:20 pm

The only manner of paying for backlinks that I do is PRweb Press Releases, I would also be willing to pay to get listed because I always notice their listings on the top ranks for niche related keywords. But essientialy link building is linkbuilding , only a small portion should be devoted to paying for quick links.

Brian Valentine November 2, 2010 at 2:00 pm

I am agree with you and with the replies achieved here. I would let you know about a secret on quality and high PR link building via selected link harvesting.

I am working on various SEO tools and preparing the modules for helping the SEO world. I have created a Video tutorial and presentation on “How to use Scrapebox” from the ground up to grown up solution. I have many things for sharing with you people.
I am an author, and more than that a lecturer. I am writing a book on Scrapebox application which is a SEO tool for back-links harvesting from your competitors deep linkings. This application has been appreciated by so many people and thats the result I came to know about its visibility, usability.

David November 14, 2010 at 5:13 pm

I thinks that buying links and using link farms have a negative affect on your search rank.


chris November 21, 2010 at 12:48 pm

I never buy links as most people say to avoid it but everyday my Email account is bombarded with people trying to sell me links. Its annoying