Microsoft-Yahoo Tie Search Tie Up

by Gary on July 30, 2009 · 7 comments

in SEO

Earlier this year there was a lot of talk about a possible Microsoft acquisition of Yahoo. As we very well know the deal did not push through. This time we can be sure that Microsoft is a lot happier having finally inked an important deal with Yahoo.

Microsoft and Yahoo have signed a 10-year agreement stating that Yahoo will be using Microsoft’s Bing as its search engine. In turn Yahoo will be the one taking care of the search advertisements appearing next to the Bing results both for Microsoft and Yahoo.

This is big news indeed because Yahoo Search will no longer be as we know it. The partnership is obviously strategically advantageous to both since they still lag behind the search giant Google. Microsoft did see an increase in market share when they rolled out Bing but ended up making a dent not on Google’s market share but on Yahoo’s. With Yahoo Search’s users migrating to Microsoft it is clear why Yahoo would want to use Bing to power their own engine. As for Microsoft this is a good sign that , as Nick Wingfield of Wall Street Journal put it, the tide is finally turning and “that things may be finally starting to look up for Microsoft.”

Google of course be on its toes with this news but since they have never been one to rest on their laurels it won’t be a challenge they will really be too afraid of. Add to this fact that search users, being deeply ingrained in their habits, will likely not be migrating to Bing in droves despite the new deal. I believe that it would take something more revolutionary than Bing for people to feel that the effort of shedding their old habits (however little that effort may be) is worth the reward of using a search engine (or whatever it maybe be called in the future) they are not familiar nor comfortable with.

In the meantime what is great for SEOs about this news is that with Microsoft and Yahoo using just one engine we now have one less engine to keep track of. At the same time this also means that we’ll have to ramp up our efforts in learning more about Bing and what makes it tick. We cannot discount its combined market share.

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Koncerty July 30, 2009 at 5:57 pm

I think that this is very good news. I like bing and I think that ping is better than google.

Jon Tiffany August 2, 2009 at 6:35 pm

I’ve had a play woth Bing and it seems to return pretty good results. I think they are in with a chance of grabbing a share of Googles pie, but at the end of the day its going to take something big to beat Google. Maybe given time they can build and convert enough users.

Vaillant Poznan August 3, 2009 at 8:46 am

Google position is now unquestionable and both Microsoft and Yahoo must look for some ways to fight the big G. I think that using bing as common search engine could be very beneficial for both companies and could give them huge boost in users traffic. Maybe bing would gain few percents of people using search engines. Maybe.

Adrian August 5, 2009 at 8:21 am

All good stuff – unity is strength after all!
If they didn’t merge together – they’d only be separate competitors of Google. Now they have a chance…. Bing does look good too – i like the way it displays images of what your searching – without having to select images.
Definitely good news for SEO that Microsoft and Yahoo using just one engine too!

Jimmy August 15, 2009 at 1:51 am

I like the idea of someone finally competing with Google. I used bing the other day – i’m not hooked yet, but i’m slowly converting. It can only mean good things for small webmasters if things get shaken up a little.

Rick April 4, 2010 at 2:58 pm

Google is prefered by most and also by me

Alex July 26, 2010 at 9:16 am

Really good news for seo that micro soft and yahoo both are using same search engine , something will happened different because when Microsoft keeps step in any field the something happens different .