Over Optimised: Is There Such a Thing?

by Gary on January 30, 2008 · 2 comments

in SEO Basics,SEO Mistakes

Some SEO folks, when talking about keyword stuffing, pertain to the page as being over optimised. But is there really such a thing as over optimisation? I was mulling this over and realised that the term is contradictory. After all anything that is less or more than it should be simply isn’t optimised. Just for the heck of it I looked up the meaning of the word optimized. According to Dictionary.com to optimise anything means…

  1. to make as effective, perfect, or useful as possible.
  2. to make the best of.
  3. Computers. to write or rewrite (the instructions in a program) so as to maximize efficiency and speed in retrieval, storage, or execution.

In short you really can’t over optimise anything because then it simply won’t be perfect nor effective. In SEO when you make mistakes and go overboard (i.e. keyword stuffing) then it isn’t called optimisation any more – it’s called spamming. So out with the word over optimised please!

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michaelj72 July 10, 2009 at 4:13 am

the ‘over-optimized’ word has pretty much entered the seo lexicon, but you are correct…it’s spam.