SEO Copywriting Leads To More Effective Sales Copy

by Gary on August 13, 2007 · 3 comments

in Copywriting

What’s SEO copywriting? Is it some different sort of writing incomprehensible to the humans but highly effective on the search engine crawlers? Does it magically use your keywords to elevate your rankings?

It’s not. It’s the most human-friendly way of writing.

In fact SEO writing can leave a great impact on your conversion rate as you focus your copy more and more on the keywords and expressions being searched for rather than targeting all the vague terms possible under the sun. SEO copywriting helps you narrow down to the exact, the exact thing a person is looking for.

For example, if you are preparing a search engine optimised copy for a phrase like “web designer for hire” the sales copy will make more sense to a person desiring to hire a web designer because you’ll be providing her all the information she needs to make up her mind regarding your service. In the whole of the sales copy your text will tell her why you are worthy of being hired. Your sales copy will exclusively talk about you being a web designer for hire. When people find the phrase they are looking for in your sales copy they are more likely to do business with you.

This highlights another important point. You should have individual pages optimised for different keywords and expressions relevant to your website. As mentioned above, “web designer for hire” is more targeted than “web designer” that means many things to many people.

Write your sales copy around your phrase, validate the usage of that phrase on that page and you’ve got yourself an effective sales copy that will draw relevant search engine traffic.

Peterborough Copywriting Services 

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Lyndon August 13, 2007 at 5:35 pm

I always tell people to write for people and not search engines as search engines find web pages for people, not search engines.

Of course, it always helps if you unconsciously slip in a keyword or two.

Gary August 13, 2007 at 5:54 pm

or on rare occasions 3 😉

Chase September 11, 2007 at 2:41 pm

I also agree with the “write for people” vibe, but as an SEO copywriter I just can’t help keyword optimizing my posts. I’ve actually found that with blogging you might be able to get a lot of search traffic, but traffic that comes from incoming links tends to do more on your site.

I can say this because I’ve had days when something was wrong with my sitemap and I wasn’t getting ANY search traffic. I noticed that while my unique visits were lower, clicks on links pretty much stayed the same. As long as people know what they’re getting into when they click on a link to your site, they’re pretty much guaranteed to keep on clicking.