SEO Techniques: Article submission

by Gary on September 24, 2008 · 11 comments

in Article Writing

Among all the SEO techniques, article submission can be one of the most successful. Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories.

The main purpose behind article submission is to attract a large number of visitors (and links) to your website without incurring a great cost. Obviously, it is important to make sure that the articles you intend to submit are directly related or relevant to your business.

There are various benefits of article submission including advertising, marketing and publicity of your business on the World Wide Web. Two of the main benefits are:

  1. Article submissions can enhance and improve the ranking of your online business in search engines by increasing the quantity of backlinks and PR.
  2. Another benefit that article submission offers is that of establishing the particular website owner as an expert in their industry. By providing valuable detail and information within articles, it builds the trust of potential customers thereby giving them a reason to visit your website.

5 key points to consider while writing articles

During the process of article submission do not forget to consider below 5 key points. Following these points will meet the purpose of both i.e. your target audience and search engines.

  • Articles should be original and information rich.
  • Articles should be keyword rich but not excessive to the point of keyword stuffing.
  • The average length of articles should be between 500 and 700.
  • Give a unique title to your article with main keyword into it so as to make it easy for web crawlers to identify and classify the topic of your article.
  • Giving subheadings, bullets and numberings to articles make it presentable and easy to read for potential customers.

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Stuart September 26, 2008 at 11:29 pm

Lists are a great way to get produce good articles quickly for this purpose.

It can be hard to keep coming up with quality articles for article directories, I find that producing list like the following are a great way to go. People love lists too!

ten reasons you should…..
eight mistakes to avoid when……
nine ways to make sure your……

etc etc

By the way Gary, I read your SEO report card PDF – great document! Should be required reading for anyone starting out in SEO!

Gary September 28, 2008 at 8:38 pm

Thanks for the kind comments – glad you like the SEO report.

Cheers, Gary.

Ronald September 29, 2008 at 8:49 am

I like to know if,let’s say 4 articles is enough to drive good traffic for our site. Assuming those articles complies the key points to consider above? I am very curious about this since I have been submitting articles but I didn’t felt any good results on what I was doing. If you have suggestions regarding my comment please email me back.thanks!

Jack September 30, 2008 at 1:39 pm

Often so called article submission websites are as unvisited as link farms. What I experienced, that posting real articles to news-sites, portals and hi-quality article sites, gives significant traffic and better quality back-links. So, its good to avoid poor-quality article sites.


Sarah March 4, 2009 at 4:30 pm

What are the name of these new sites then?

Marc December 14, 2008 at 5:45 am

Gary, out of of interest, you say “Among all the SEO techniques, article submission can be one of the most successful.” In todays SEO world are refering to the old-skool article submission sites or are you refering to hosting your content and submitting to the likes of Digg and Reddit?

Like it was mentioned above, article submission services and places like ezine articles are not visited so frequently by readers (mainly submitters) so the results gained from this kind of submission is very low today. Although if you can afford to do this alongside everything else it can’t hurt and can be a part of a healthy mix of PR efforts.

Alternatively, great content hosted on your own site and then submitted to the social media article sites (digg, reddit etc) really can bring in the readership and links. Obviously this is a lot tougher than the old ways of article submission, but much more effective.

Lucy How December 26, 2008 at 12:30 pm

Although article marketing looks a nice strategy at first but i would like to caution that it takes longer to achieve results thru this method. And moreover u need to consistent with this method to work.

Most of the times the quality articles get buried deep on article sites with time resulting in little to no effect for targeted site.

Just my 2 cents
Lucy How

Jonathan Meager January 8, 2009 at 5:08 pm

Thanks for the post, really interesting – we are just starting to do article submission ourselves, so this is highly useful information.

I was wondering if anyone knew of any other methods that we could use with our article information once it’s written?

Michael March 9, 2009 at 8:22 pm

Article writing is a great way to build inbound links. However, it’s extremely time consuming unless of course you outsource the work.

Jayashree July 27, 2009 at 11:05 am

nice article, quality article writing and article submission increase the rate of inbound link, number of visitors, hits, onto our website,

Dave July 26, 2010 at 12:58 pm

Some people say article submitting does not help PR because the inner pages are if 0 PR and some say it’s a good SEO technique, so which is right these days?