SES London is Just Around the Corner

by Gary on February 14, 2008

in News,SEO

Search Engine Strategies (SES) London is exactly five days away! It will be held at the Business Design Centre from Feb 19-22. If you can’t attend for four whole days you can register for an Expo pass only or a one day package (sessions plus expo pass). The first three days are dedicated to conference sessions while the last day is for the special search training classes. Day 1 has four tracks running simultaneously, Day 2 and 3 has three tracks each, and the fourth day offers two simultaneous classes in the morning and afternoon. To have an idea which days would tackle topics of greatest interest to you please refer to the list below.

Conference Topics for Day 1 (Feb 19 – Tuesday)

  1. Opening Keynote: Opening Keynote: Fredrick Marckini
  2. Fundamentals Track
    • Introduction to Search Marketing
    • Search Engine Friendly Design
  3. Advanced Track
    • Organic Listings Forum
    • Auditing Paid Listings & Click Fraud Issues
  4. Global Track
    • Search Around the World – Part One: Asia/Pacific & Australia
    • Search Around the World – Part Two: Europe and the Americas
  5. Kelsey Group Local Track
    • Local Search 2.0
    • Mobile Local Search: A Moving Target
  6. Orion Panel
    • All Star Analytics Team
    • Universal, Blended and Vertical Search

Conference Topics for Day 2 (Feb 20 – Wednesday)

  1. Keynote: The Changing Search World
  2. Fundamentals Track
    • Successful Site Architecture
    • Search Term Research & Targeting
    • Compare & Contrast: Ad Program Strategies
    • Balancing Organic & Paid Listings
    • Linking Strategies
  3. Search Advertising Track
    • Landing Page Testing & Tuning
    • Converting Visitors into Buyers
    • European Search Marketing Case Studies
    • Searcher Behaviour Research Update
    • Competitive Research
  4. Organic & Beyond Track
    • News Search SEO
    • Blog & Feed Search SEO
    • Video & Podcast SEO
    • Images and Search Engines
    • Social Search Overview

Conference Topics for Day 3 (Feb 21 -Thursday)

  1. Organic Track
    • Meet the Crawlers
    • Dynamic Websites: Beyond the Basics
    • Beyond Linkbait: Getting Authoritative Online Mentions
    • Big Site, Big Search
    • Web Analytics & Measuring Success Overview
  2. Issues & Tactics Track
    • Creating Compelling Ads
    • Search Advertising Forum
    • Search Marketing in Regulated Industries
    • Local Search Marketing Tactics
    • Brand & Reputation Management
  3. Improve Me Track
    • Redefining the Customer
    • Site Clinic
    • Search Advertising Clinic
    • My SEM Toolbox
    • Site Clinic

Search Training Classes (Feb 22 – Friday)

  1. Morning Classes
    • Optimizing for Universal Search (SEO Training)
    • Reaching Your Audience Through Blogs (Search Engine Marketing Training)
  2. Afternoon Classes
    • Making Pay Per Click Pay- Best Practices in Pay Per Click Advertising (Paid Search Training)
    • Improving Search with Accessibility and Usability Techniques (Usability & Accessibility)

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