Staying on Top of the Bing Buzz: Readings and Thoughts

by Gary on June 9, 2009 · 8 comments

in Search Engines,SEO

Bing has arrived and the net is buzzing with reviews and comparisons to Google and even MSN’s old live search. With all the comparisons with regards to search results and what you can and cannot to do with Bing that you can do with Google and vice versa I though that it would be better to simply compile a short list of posts that I found to be informative. Later on I will just add my thoughts on Bing and its effect on SEO.

As SEOs we do have to pay attention with what’s happening on Bing, especially since it has beat Yahoo last week managing to get the coveted #2 search engine spot. Granted that its market share of 16.28 % is still a far cry from Google you have to admit that there’s a new search engine, or decision engine as Microsoft likes to call it, to be reckoned with. The sad thing for Yahoo though is that Bing seems to have made not much of a dent on Google and is instead wooing away Yahoo’s users with their search share dropping from 18% to just 10.22%. So there Google is still safe and Yahoo has an additional problem in their hands.

For us SEOs what this means is that we need to start figuring out what Bing gives more weight when in comes to ranking pages. All you need to do is try out a few search terms and you’ll see the difference in what Google and Bing serves up. Great news for those who haven’t been ranking as well with Google but very irritating for those that has been ranking pretty well I Google and is now relegated to several pages deep in the in Bing’s SERPs (Yes. I’m talking about us. We’re #3 for the search term seo blog in Google today by the way. ^_^). So far what I can say is that we can be sure that the usual factors we need to consider when doing SEO still holds true for Bing but the question remains: Which of those factors does Bing deem to be most important? Right now your guess is just about as good as mine.

Stay tuned though because you can be sure we’ll be paying close attention to SEO trends in Bing.

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Dape June 12, 2009 at 9:29 am

Thanks for the article, as you point out with snippets of recent posts on current search engine news, they tend to be about percentage control of the market. If i was a betting man, guess who I would place my money on to be No1 in the next decade. By the way congratulations on taking third position with the search phrase ‘SEO’ blog, its interesting to see how other competitors are progressing with the promotion of there service or product and of course there is always a lesson to be learned from the success of others.

Gary June 12, 2009 at 9:37 am

Thanks for the kind comments – We have been as high as pos 2 for “SEO Blog” but it is not something we focus on much now.

Melanie Prough June 12, 2009 at 5:29 pm

I think a great deal of the market share traffic will fizzle off after a while. I think we will be left with better than Live’s market share… But less than Yahoo when the advertising and buzz dies down.

I think its rather interesting how quickly they are tweaking the algo and its definitely encouraging from Microsoft.

Kelly Foxley June 12, 2009 at 8:39 pm

I like Bing. I’ve spent some of today comparing the search results across Yahoo, Bing and Google and I like what I’m finding in Bing so far…

I’ve seen so many posts in the last few days with titles like, ‘will Bing topple Google’… I think the answer is a resounding no. The big G is here to stay as the No. 1 search engine, at least for a good while yet!

odchudzanie July 14, 2009 at 1:32 pm

Are there any news about Bing? This search engine is a total mystery to me, don’t know what new its going to bring. I’m wondering is it possible for Bing to become No. 1 engine pushing Google aside? I remember what people were saying when first firefox showed up, and today’s position of the fox is very strong (and rising).

Jennie johnsan July 23, 2009 at 5:51 pm

Yes i have also seen that Bing is damaging the the peak of yahoo search but according to me i am kind of dead sure about it that for Bing it’s like impossible to cross the line of Google….Google is the biggest Search Bomb…..

michaelj72 July 28, 2009 at 5:55 am

i can’t figure out Bing, it seems to give very well not too accurate results for my niche, i keep checking it out and am not happy with it – i’ve been suing google pretty consistently for over 10 years so it will take a lot of good results to woo me away from that search engine. even if does maintain a bigger share than yahoo, yahoo still gives more accurate results as far as i can see even with it’s faults….I’ll have to read more about Bing to see how to optimize for it too

Jane October 20, 2009 at 6:47 am

I’ve been using Google for long but I will also try Bing. As of now, what I like about Bing is its quick preview and visual search.