Striving to Stay Relevant in the World of SEO

by Gary on January 13, 2008 · 6 comments

in Blogging,Phoenixrealm,SEO

I’ve been stressing out the past few days racking my brains for my perfect first entry here on PhoenixRealm. I was thinking of posting some philosophical piece about SEO, or a short but very informative piece on the basics of SEO, or even a plain introduction of myself. Anyway I ended up deciding to go for a very simple first post that will give you all a glimpse of what to expect.

One of the problems that SEO blogs face is that you can find resources on the basics of SEO scattered all over the net. SEO bloggers, needing a regular output, have taken to rehashing old topics. If you practice SEO though you know how online trends evolve very rapidly and how search engines adapt continuously to improve results, combat spam, and keep in pace with the ever changing user habits and preferences. What this means for SEOs is that we cannot rely on just the basics to make sure that our own sites and those of our clients remain competitive. Knowledge of the basics is critical but keeping ourselves updated about the latest developments and news on the major search engines (not just the almighty Google) as well as new methods/techniques in SEO is just as critical.

So what this means for PhoenixRealm is that while Gary and I will continue to give short tutorials/reminders on the basics of SEO we will also strive to keep you updated on search engine news, the latest SEO trends, conference news, and the occasional philosophical piece on what it means to be an SEO. I will also be posting links to interesting/notable blogs posts tackling SEO and/or web design on a regular basis. So if you have an SEO blog do leave a comment so I can subscribe to your blog and hopefully be able to learn something new from you as you learn something new from my posts.

I’m really excited for what this year has to hold for PhoenixRealm. I’m sure I’ll enjoy posting here and interacting with everyone. Cheers!

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Lyndon January 13, 2008 at 7:27 am

It always strikes me odd that an seo blog of an SEO firm would advertise someone elses services so prominently. Are you telling us to head over to instead of sticking around here?

It would be helpful if you broke up your text with a few paragraphs, it makes it very hard to read when it comes out in one big blob.

There are a massive amount of seo blogs out there already, I hope you guys post something different to make it worthwhile coming back.

I will support any attempts any new UK seo blog, so lets get cracking guys.

BTW, do you know where I can get some seo advice, maybe in an e-book format? 😉

Gary January 13, 2008 at 9:33 pm

Hi Lyndon, good to hear from you. I’ll try and answer a couple of your points. Phoenix is more of a personal rather than a work thing and I advertise Phoenix firstly because it pays a few quid every now and again which helps to pay the blog costs, and, was also one of the first the things that helped me out when I started to learn a little about SEO, to me it seems a good fit for Phoenix.

[New para] 🙂 Let me know when you finish the e-book, and we’ll give it a mention 🙂

Dave January 13, 2008 at 7:35 pm

lol, whatta cheeky monkey Lyndon is….

Best wishes with the Blog, some new perspectives that aren’t regurgtating the same stuff ad nausea,are always welcomed……


Daphne January 17, 2008 at 9:07 am

I agree that knowledge to acquire when you really want to succeed in SEO is not just the basics. In fact, SEO is a learning process. Everyday, new knowledge could be acquired by reading. You can apply it to your personal blog or to your site just to make sure that what you read or learned about is really practiced on the actual. 🙂

Jacob Stoops May 7, 2008 at 8:50 pm

I totally agree with you. Once you’ve learned the basics of SEO, you’ve only really hit the tip of the iceberg. There are so many intricicies to optimizing a site and keep it relevant (especially with constantly changing algorithms), that sometimes I think my head will explode just trying to keep up.

Thankfully though, winning in SEO can be a lot like basketball. It’s often the players who can make the flashy dunks that fade quickly and are flashes in the pan. It’s the ones who stick to the fundamentals that really have staying power and longevity.

Anyhow, thanks for the great insight for this young blogger to bounce around 🙂

Karolis Moto June 8, 2009 at 12:43 pm

“winning in SEO can be a lot like basketball. It’s often the players who can make the flashy dunks that fade quickly and are flashes in the pan.”
Cool said, Jacob. 🙂