Update: We are re-branding as Zrealm, and no longer accepting new clients

by Gary on June 16, 2007 · 1 comment

in Online Marketing

Darren Rowse always writes excellent articles and posts, but this one How to Get a Six Figure Book Deal From Your Blog I found particularily interesting. I am always looking for the latest and greatest marketing strategies, and the best, can often be applied to any industry.

Darren says:

9. Trust that agents know a good proposal when they see one, but try again if you get a bad response.
Here’s how I got my agent: I bought Writer’s Market 2007 and picked out five agents. Here was my criterion: I only chose agents who said they weren’t accepting new clients, because I wanted someone who was established and doing well. And I picked people whose last names started with letters at the end of the alphabet because I thought other people who pick agents randomly probably start at the beginning, so people at the end must not get as much mail.

One has to accept the logic of Darren’s methodology in finding an agent, and the likelyhood of others adopting a similar method.

Therefore, with immediate effect, Phoenixrealm is being re-branded as Zrealm, and by the way, we are no longer accepting new clients. 🙂

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Joost de Valk January 16, 2008 at 9:51 am

On my webdesign agency AlthA, I’ve had the following text since having the new site:

“Since I am a full time web marketing expert, my time and expertise is in huge demand. As a result, I’m limiting my web developement projects to a maximum of 15 hours a week, and I’m choosy about the projects and clients I work with. To find out more about my services, and to join my waiting list please complete the form on your right.”

To my surprise, that doubled the conversion rate of my website…